Metro Detroit doctor is changing the game when it comes to healthcare coverage

A metro Detroit Doctor is doing something different in health care. He’s making it affordable and more personal for his patients. In today’s day and age, it’s so difficult to get an appointment with your doctor at the last minute. Even as a physician,  Dr. Paul Thomas became frustrated with the entire health care system. After doing some research, he created a health care …

How to Increase Your Ecommerce Product Sales with Shoppable Posts on Instagram

How often do people visit your website? To be a successful ecommerce shop, you need to rely on website traffic that leads to conversions. That said, the same people probably aren’t navigating to your website every day. Even your most loyal customers don’t have a reason to visit your site on a daily basis. You can’t blame them for this. …

Machine learning cuts surgical infections by 74 percent

By applying predictive analytics and machine learning techniques to patient data and real-time data from operating theatres the University of Iowa Hospital in the US managed to reduce the incidence of wound infections acquired during surgery by 74 percent. The hospital has now spun-off a company, Dash Analytics, to commercialise its technology. Dr John Cromwell, associate chief medical officer at …

7 of the Best Ways to Optimize an Ecommerce Product Page to Boost Conversions

You can even include a 360-degree shot or a video that shows off all of the important features of your product. You should also include a few in-context or lifestyle images of your product. It helps your customers form an emotional connection by visualizing a product as their own. It is a great way to tell visitors how they can …

19 Powerful Ways To Use Artificial Intelligence In Ecommerce

Unless you have been burrowed deep underground for the last couple of years, you’ve most likely heard of artificial intelligence (AI). But how can we use artificial intelligence in ecommerce? In this article, we share powerful and practical ways that retail businesses are using AI in the world of online shopping. AI is beginning to embed itself into all aspects …

Why Your Health Insurer Doesn’t Care About Your Big Bills

Michael Frank ran his finger down his medical bill, studying the charges and pausing in disbelief. The numbers didn’t make sense. His recovery from a partial hip replacement had been difficult. He had iced and elevated his leg for weeks. He had pushed his 49-year-old body, limping and wincing, through more than a dozen physical therapy sessions. The last thing …

Offline Sales Tips for Online Merchants

Many brick-and-mortar stores have found success in migrating online. But the trend has reversed somewhat. Pure-play ecommerce companies are finding success with physical stores. We addressed the topic last month, in “Ecommerce Merchants Embrace Brick-and-mortar.” We cited the example of Warby Parker, which found that having locations for customers to try on glasses led to higher conversions. In this post, …

London hospitals to replace doctors and nurses with AI for some tasks

  One of the country’s biggest hospitals has unveiled sweeping plans to use artificial intelligence to carry out tasks traditionally performed by doctors and nurses, from diagnosing cancer on CT scans to deciding which A&E patients are seen first. The three-year partnership between University College London Hospitals (UCLH) and the Alan Turing Institute aims to bring the benefits of the …

Humanizing your ecommerce marketing experience

Humanizing your ecommerce marketing experience Ecommerce strategy Best practice advice Explore our E-commerce and Retail Digital Marketing Toolkit How and where to get human input for your web experiences We live in an age of high online connection, but low interpersonal connection. Even in relatively casual settings, people just don’t chit-chat as much anyone. And this bums me out in …

6 Tips to Skyrocket Ecommerce Conversions on Your Site

  Building a profitable business is no easy task. After all, you can design your online shop to look and function the way you want it to, promote it across many channels and even drive a ton of traffic to it on a daily basis. But just because people visit your online store doesn’t mean they’ll actually buy anything. In fact, …

Chess can teach us how to implement AI in healthcare

It’s been more than 20 years since Garry Kasparov lost his famous chess match against IBM’s Deep Blue, which heralded much anxious commentary about how humanity was soon to be subjugated by the superior processing power of supercomputers. Two decades later and our cultural understanding of AI can feel like it’s still stuck in the nineties. Videos of increasingly agile …

6 Tips on How to Engage Your Customers Through Social Media Strategy

Social Media Marketing It can be easy for you to let days, or even weeks, fly by without publishing a new Facebook post or tweet. Don’t. An effective social media strategy can be a boon to virtually any startup or business. But, where do you start? Based on my experience advising entrepreneurs on how building an effective social media strategy …

5 Critical Healthcare Data Security Implementations for Providers

 I get the chance to work with smaller clinics and very large healthcare providers. If you hide the name and the size of the organization, many of them share very similar security concerns. The good news is that innovation in the healthcare data security field now allows organizations of all sizes to leverage some advanced security solutions. Before we go …

How to Use Customer Reviews on your Ecommerce Site

In a world where virtually anyone can create an Ecommerce site overnight, shoppers rely on reviews to confirm that they can trust a new brand and its products. Reviews provide an added level of security for consumers to shop without fear of being scammed or purchasing poor quality products. Ecommerce Customer Reviews That doesn’t mean reviews are only for Ecommerce …

What Occurs When Content Personalization Meets the B2B Funnel

What Happens When Material Customization Satisfies the B2B Funnel Remember when Expense Gates stated,”Content is king, “about a gazillion internet years ago? Personalization is the brand-new more powerful, taller, king-er king. Practically whatever is being personalized these days. And if you believe this statement is an exaggeration, take a look at this incredible story of how the Gatorade Sports Science …

6 Exciting IoT Use Cases in Healthcare

Internet of Things Medical & Healthcare Technology UI & UX The rise of the Internet of Things (IoT) is resulting in some exciting advancements in the 21st century. Although it’s often associated with manufacturing, warehousing and smart factories of the future, the IoT isn’t constrained to these niches. It’s brought about some significant developments in the healthcare and medical sectors, …

1.13M Records Exposed by 110 Healthcare Data Breaches in Q1 2018

 Around 1.13 million patient records were compromised in 110 healthcare data breaches in the first quarter of 2018, according to data released May 3 in the Protenus Breach Barometer. Healthcare insiders were most likely to snoop on family members—a whopping 77.10 percent of privacy violations in the first quarter. Snooping on fellow co-workers was the second most common insider violation, …

6 Tips about Ecommerce Your Can’t Afford to Miss.

SEO and PPC take most of the glory for driving sales online, but let’s not forget about another important strategy — content marketing. Often considered as an SEO-related activity, content marketing can be a powerful action plan on its own. Besides generating traffic to attract new customers, content marketing can also build a brand’s image. Through storytelling, ecommerce brands can …

How to set up ecommerce tracking in Google Analytics

Even though most web professionals and marketers know about Google Analytics, not many understand how they can fully unlock all the power of this free analytics software. If you have an ecommerce website, you can harness Google Analytics to track your transactions, see online traffic sources, and provide detailed analytical data to help establish the path to maximum ROI. All …

4 future trends in ecommerce personalization

  Ecommerce personalization will once again redefine how websites need to be designed in order to turn visitors into customers Ecommerce personalization has been the hottest trend in customer engagement for a while now. Many consumers can hardly remember what it was like to visit a website that didn’t use at least some degree of this method to better engage …

A revolution in health care is coming – Data and medicine

Welcome to Doctor You NO WONDER they are called “patients”. When people enter the health-care systems of rich countries today, they know what they will get: prodding doctors, endless tests, baffling jargon, rising costs and, above all, long waits. Some stoicism will always be needed, because health care is complex and diligence matters. But frustration is boiling over. This week …

11 Ways to Increase Conversions for Your Ecommerce Store

Ecommerce platforms rely on sales to survive. If you operate one of these websites, you know how important sales are for your business. Whether you sell products exclusively online or have an ecommerce site in addition to your brick and mortar store, you need high conversion rates to be successful. What do you do when your sales plateau and your conversions …

How to leverage Reviews for More Business?

Let me start with the premise that you are dying if you aren’t evolving the same can be said of any business entity. Reviews are the bread and butter for survival in today’s competitive, disruptive and ever changing business environment. The two types of reviews  that can be generated  are: 1. First party reviews that is reviews you generate on …

Healthcare: Ripe for Disruption!

  Business giants Amazon, Berkshire Hathaway, and JPMorgan-Chase announced recently that the three companies are going to collaborate on a project to disrupt healthcare. Berkshire Hathaway CEO Warren Buffett commented “The ballooning costs of health care act as a hungry tapeworm on the American economy. Our group does not come to this problem with answers. But we also do not …

Your Future Doctor May Not be Human. This Is the Rise of AI in Medicine.

Diagnosing with “The Stethoscope of the 21st Century” A new kind of doctor has entered the exam room, but doesn’t have a name. In fact, these doctors don’t even have faces. Artificial intelligence has made its way into hospitals around the world. Those wary of a robot takeover have nothing to fear; the introduction of AI into health care is …

How to accept crypto on Shopify with Coinbase Commerce

  Coinbase has made a huge announcement couple of weeks ago. They launched an integration between Shopify and a new service called Coinbase Commerce. This is great because for the first time Shopify merchants can be accept Ethereum (ETH) on their stores. Coinbase also support Bitcoin (BTC), Litecoin (LTC) and Bitcoin Cash (BCH). Until the writing of this article, the …