Security Survey:24 Percent of Physicians Fail to Identify Phishing Emails

A recent survey found that doctors were three times worse at identifying phishing emails than their non-physician counterparts, such office workers (24 percent compared to 8 percent). What’s more, 8 in 10 healthcare employees aren’t prepared to protect against common privacy and security threats., according to a survey from MediaPro, a security awareness and compliance training company. MediaPro released its …

[Local Search] Healthcare Marketing: Categories & Keywords | The Healthy Practice

Healthcare Marketing: Categories & Keywords A big part of healthcare marketing is building awareness about your brand when your brand is unknown. Previously, I talked about building your practice’s brand so that you can gain search visibility with steady branding. Ultimately, you want a recognizable brand that has a healthy online reputation. That said, you’ll also want to be found …

Where Artificial Intelligence Will Pay Off Most in Health Care

  Of all the places where artificial intelligence is gaining a foothold, nowhere is the impact likely to be as great—at least in the near term—as in healthcare. A new report from Accenture Consulting, entitled Artificial Intelligence: Healthcare’s New Nervous System, projects the market for health-related AI to grow at a compound annual growth rate of 40{0c9eaed65e39ec280a4f7a28d16f27c0a279cd1ff8c940ccbc196d3de05b887b} through 2021—to $6.6 …

Top 7 Current Healthcare Marketing Techniques and Trends

Healthcare marketing is an industry that is constantly growing and changing.  Staying on top of what’s effective will help your hospital or healthcare organization successfully market itself with the highest earning potential. 1. Build a Brand. Creating a unique identity for your healthcare organization can set you apart from the competition, helping to grow your patient base and encouraging existing patients to …

Digital Marketing in Healthcare – Here are Some Expert Tips

Over the past few years, digital marketing has been playing a crucial role in almost every industry. Currently the healthcare industry is facing a drastic shift from analog to digital technology and digital marketing for healthcare helps hospitals and medical practices to promote their services, increase patient flow, build customer loyalty and retain the healthcare customers. The old conventional methods …

4 Practice Marketing Lessons Gleaned From Star Wars

Like millions of others around the globe, I love the world of Star Wars. Adventure, excitement. Good vs. evil. Life lessons around every corner. Luke—the brave, yet inexperienced, champion. Leia—a princess who was more than just pretty dresses. Han Solo—the funny, cocky man who proved that even flawed people could be heroes. But amid the excitement of battles and light …

Welcome to the Age of Mobile Medical Marketing

  Healthcare has officially entered the mobile age — it’s time for medical organizations to adjust their marketing strategies accordingly. According to Flurry Insights, Americans now spend more than five hours per day consuming digital content on their smartphones and tablets. That’s more than 150 hours per month! How are they filling all of that time? In addition to texting, …

Steps to course correct your healthcare digital marketing strategy

  Can you believe we’re one month through the year? Now is the perfect time to assess whether your healthcare marketing campaigns are hitting performance projections across channels and touch points, all while staying within budget. A new year analysis and adjustment can keep your organization from getting complacent with ineffective strategies, while identifying areas that will sustain or drive …

Why Content Marketing is Important for the Healthcare Industry

Owing to the growth in content consumption online, digital marketers are increasingly using content marketing to establish their brand authority and influence decision-making. Thanks to the technological revolutions over the past several years, consumers are now using the Internet to research everything before they make a purchase, be it a mobile phone, insurance policy or property. The healthcare industry is …

5 Healthcare Content Marketing Examples for Doctors

Healthcare content marketing arrived years ago. Physicians are using content marketing to build their medical practices. If you feel like you are running behind, here’s a quick definition: Content Marketing:  attracting your target audience to your website with the information they are searching for and want to consume. Creating valuable content helps you market your medical practice by keeping it …

Thought Leadership in Healthcare: Here’s How You Build it

Thought leadership has emerged as a highly effective marketing tool in the healthcare industry in recent years. With an increasing number of people searching online for health information, healthcare specialists and wellness professionals have a wealth of opportunities to educate their potential customers and establish thought leadership in their area of practice. According to a B2B Benchmark Study, nearly 50% …

Significant Benefits of Digital Marketing for Healthcare Businesses

Many in the healthcare industry feel like “selling” shouldn’t be part of their jobs–it’s unnecessary and unbecoming. But as competition for patients becomes more intense, it has become abundantly clear that marketing is both essential and entirely acceptable. Marketing galvanizes the loyalty of current patients and educates prospective patients about their healthcare options. It’s always been about connecting with your …

Engaging Today’s Patients: 8 Healthcare Marketing Tips

The current healthcare market is consumer-driven, which leaves your organization needing to leverage ways of looking at patient marketing in Joplin, Missouri. Approaching healthcare marketing more like a retailer and proactively engaging consumers throughout their journey could do a lot for your organization and the patient, including providing them with more valuable content, improving satisfaction and retention, and even secure …

Top 4 Questions Asked by Patients When Looking for A Physician/Provider.

The top 4 questions asked by potential patients when looking for a Physician/Provider are as follows: Problem – Question #1 Is my insurance cover or policy accepted by this particular doctor or healthcare facility? Fix: A doctor/dentist  office or a healthcare facility must go out of their way to list all the insurance policies or coverage they accept on this …

The Seismic Shakeup in Healthcare Marketing: Are You Ready?

Most Popular Due to liability and risk concerns, marketers in healthcare and life sciences have been largely sheltered from many of the trends shaking other industries to the core. However, this extra lead time is only increasing the pressure for change—with a superconvergence of powerful forces in science, business and technology pushing healthcare and life sciences marketing to the brink …

The Most Bang For Your Buck: Social Media Tools To Enhance Marketing

Social media is a prime spot that users turn to for news and information, not only from friends and family members, but also with brands, companies and organizations they interact with. That said, in the healthcare sector, it’s important to utilize social media in a professional and on brand manner to communicate, engage and build trust with patients and potential …

How to Create a Profitable Business Plan for Your Healthcare Practice

  Marketing is crucial for any industry, and healthcare industry is no exception. Whether you are a big hospital or private practice, creating and implementing an effective marketing plan will help to attract new patients, retain the existing ones and maintain relationships with your staff and patients. An effective marketing strategy will play an integral role in increasing revenue, building …

User Experience Is Key to Effective Digital Healthcare Marketing

For healthcare marketers, nothing is more important than ensuring a user’s experience is pleasant and intuitive. A conversation between patient and physician is just a small slice of the pie when it comes to communications among healthcare providers and their patients. Today’s healthcare consumers are regularly exposed to a wide range of information, treatment options, and updates from their local …

5 Facebook Advertising Tips for Your Healthcare Marketing.

Facebook Advertising for Healthcare: 5 Steps to Get Started Whether you’re running a doctor’s office, health clinic, med spa, or another healthcare business, marketing on Facebook is a cost-effective way to capture attention and leads from potential patients. Facebook advertising is a great option for healthcare providers because it introduces your services to your target audience when they aren’t actively …

How to Maximize Physicians’ Input in Healthcare Marketing.

For healthcare brands, engaging physicians as subject matter experts for your content marketing and PR efforts is the holy grail. It can be extremely difficult to get 30 minutes of an overburdened physician leader’s or doctor’s time. So, when you are successful in securing time with a physician SME, it’s essential to make the most of every minute. Here’s how …

The State of Healthcare Marketing in 2017

  Healthcare is going digital around the world, but many pharma sales and marketing executives are reluctant to experiment with newer digital channels. This gap adds friction to a traditional healthcare sales process that is already eroding from reduced Healthcare Provider (HCP) availability, increased channels, and influence from third-party medical content providers. Our first article, today, explores the need for …

Dental Practice:Mobile Site or App?

any dentists and dental practices for that matter are trying to answer this question either alone or with the help of a technology solution provider like a webmaster. The issue with that approach to finding a suitable solution to this perplexing problem is that either of the two solutions are being looked at in isolation, rather the starting point for …

Reasons Why A Dental Practice Needs Mobile Presence.

he need to have a mobile strategy or presence is a must for every business today irrespective of size, this includes professional, medical and dental practices. The focus of this blog post would be on dentists or dental practices for that matter and would be covering businesses and other professions in subsequent blog posts. Why Do I Need Mobile Presence …