How to Increase Your Ecommerce Product Sales with Shoppable Posts on Instagram

How often do people visit your website? To be a successful ecommerce shop, you need to rely on website traffic that leads to conversions. That said, the same people probably aren’t navigating to your website every day. Even your most loyal customers don’t have a reason to visit your site on a daily basis. You can’t blame them for this. …

7 of the Best Ways to Optimize an Ecommerce Product Page to Boost Conversions

You can even include a 360-degree shot or a video that shows off all of the important features of your product. You should also include a few in-context or lifestyle images of your product. It helps your customers form an emotional connection by visualizing a product as their own. It is a great way to tell visitors how they can …

19 Powerful Ways To Use Artificial Intelligence In Ecommerce

Unless you have been burrowed deep underground for the last couple of years, you’ve most likely heard of artificial intelligence (AI). But how can we use artificial intelligence in ecommerce? In this article, we share powerful and practical ways that retail businesses are using AI in the world of online shopping. AI is beginning to embed itself into all aspects …

Offline Sales Tips for Online Merchants

Many brick-and-mortar stores have found success in migrating online. But the trend has reversed somewhat. Pure-play ecommerce companies are finding success with physical stores. We addressed the topic last month, in “Ecommerce Merchants Embrace Brick-and-mortar.” We cited the example of Warby Parker, which found that having locations for customers to try on glasses led to higher conversions. In this post, …

Humanizing your ecommerce marketing experience

Humanizing your ecommerce marketing experience Ecommerce strategy Best practice advice Explore our E-commerce and Retail Digital Marketing Toolkit How and where to get human input for your web experiences We live in an age of high online connection, but low interpersonal connection. Even in relatively casual settings, people just don’t chit-chat as much anyone. And this bums me out in …

6 Tips to Skyrocket Ecommerce Conversions on Your Site

  Building a profitable business is no easy task. After all, you can design your online shop to look and function the way you want it to, promote it across many channels and even drive a ton of traffic to it on a daily basis. But just because people visit your online store doesn’t mean they’ll actually buy anything. In fact, …

6 Tips on How to Engage Your Customers Through Social Media Strategy

Social Media Marketing It can be easy for you to let days, or even weeks, fly by without publishing a new Facebook post or tweet. Don’t. An effective social media strategy can be a boon to virtually any startup or business. But, where do you start? Based on my experience advising entrepreneurs on how building an effective social media strategy …

What Occurs When Content Personalization Meets the B2B Funnel

What Happens When Material Customization Satisfies the B2B Funnel Remember when Expense Gates stated,”Content is king, “about a gazillion internet years ago? Personalization is the brand-new more powerful, taller, king-er king. Practically whatever is being personalized these days. And if you believe this statement is an exaggeration, take a look at this incredible story of how the Gatorade Sports Science …

6 Tips about Ecommerce Your Can’t Afford to Miss.

SEO and PPC take most of the glory for driving sales online, but let’s not forget about another important strategy — content marketing. Often considered as an SEO-related activity, content marketing can be a powerful action plan on its own. Besides generating traffic to attract new customers, content marketing can also build a brand’s image. Through storytelling, ecommerce brands can …

How to set up ecommerce tracking in Google Analytics

Even though most web professionals and marketers know about Google Analytics, not many understand how they can fully unlock all the power of this free analytics software. If you have an ecommerce website, you can harness Google Analytics to track your transactions, see online traffic sources, and provide detailed analytical data to help establish the path to maximum ROI. All …

4 future trends in ecommerce personalization

  Ecommerce personalization will once again redefine how websites need to be designed in order to turn visitors into customers Ecommerce personalization has been the hottest trend in customer engagement for a while now. Many consumers can hardly remember what it was like to visit a website that didn’t use at least some degree of this method to better engage …

How to leverage Reviews for More Business?

Let me start with the premise that you are dying if you aren’t evolving the same can be said of any business entity. Reviews are the bread and butter for survival in today’s competitive, disruptive and ever changing business environment. The two types of reviews  that can be generated  are: 1. First party reviews that is reviews you generate on …

How to accept crypto on Shopify with Coinbase Commerce

  Coinbase has made a huge announcement couple of weeks ago. They launched an integration between Shopify and a new service called Coinbase Commerce. This is great because for the first time Shopify merchants can be accept Ethereum (ETH) on their stores. Coinbase also support Bitcoin (BTC), Litecoin (LTC) and Bitcoin Cash (BCH). Until the writing of this article, the …

The 5 SEO mistakes holding your ecommerce site back right now

Ecommerce sites are so different from other web platforms that SEO for them can almost be considered a separate branch of the industry. While many fundamentals are the same, ecommerce, especially of the marketplace variety, introduces complications that could almost be ignored if they occurred on a smaller scale on a different type of website. Let’s talk about five SEO …

E-commerce giant Shopify is set to become a major player in Canada’s legal-weed market

  E-commerce giant Shopify will handle online cannabis sales for the province of Ontario, Canada, in partnership with the provincially run Ontario Cannabis Retail Corp. Cannabis in Ontario will be sold solely through OCRC’s stores and online platform. It’s a huge market: Ontario has 13.6 million people, including Toronto. Shopify is getting into the legal-weed industry. The e-commerce giant will …