Offline Sales Tips for Online Merchants

Many brick-and-mortar stores have found success in migrating online. But the trend has reversed somewhat. Pure-play ecommerce companies are finding success with physical stores. We addressed the topic last month, in “Ecommerce Merchants Embrace Brick-and-mortar.” We cited the example of Warby Parker, which found that having locations for customers to try on glasses led to higher conversions. In this post, …

6 Tips about Ecommerce Your Can’t Afford to Miss.

SEO and PPC take most of the glory for driving sales online, but let’s not forget about another important strategy — content marketing. Often considered as an SEO-related activity, content marketing can be a powerful action plan on its own. Besides generating traffic to attract new customers, content marketing can also build a brand’s image. Through storytelling, ecommerce brands can …