Alexa, I Feel Sick … Can Big Tech Solve the Growing Crisis in Healthcare?

Healthcare costs are much higher in the U.S. than in comparable countries, but we’re sicker and die younger. There is a lot of room for improvement. It’s pretty clear, the U.S. healthcare system is in need of a major upgrade. Spending increased 4.3 percent in 2016 to $9,024 per capita and accounted for 17.9 percent of the GDP. To give …

Top 7 Current Healthcare Marketing Techniques and Trends

Healthcare marketing is an industry that is constantly growing and changing.  Staying on top of what’s effective will help your hospital or healthcare organization successfully market itself with the highest earning potential. 1. Build a Brand. Creating a unique identity for your healthcare organization can set you apart from the competition, helping to grow your patient base and encouraging existing patients to …