Is emotional support part of AI’s future in healthcare?

The uses for artificial intelligence have been sprouting up all over the healthcare field, from reading images to automating work flows. Now some researchers are looking to use that technology to move beyond the analytical tasks and move into providing a more human touch. “There is one view that we can allow these AI [tools] to deal with data and …

Why Your Health Insurer Doesn’t Care About Your Big Bills

Michael Frank ran his finger down his medical bill, studying the charges and pausing in disbelief. The numbers didn’t make sense. His recovery from a partial hip replacement had been difficult. He had iced and elevated his leg for weeks. He had pushed his 49-year-old body, limping and wincing, through more than a dozen physical therapy sessions. The last thing …

London hospitals to replace doctors and nurses with AI for some tasks

  One of the country’s biggest hospitals has unveiled sweeping plans to use artificial intelligence to carry out tasks traditionally performed by doctors and nurses, from diagnosing cancer on CT scans to deciding which A&E patients are seen first. The three-year partnership between University College London Hospitals (UCLH) and the Alan Turing Institute aims to bring the benefits of the …

A revolution in health care is coming – Data and medicine

Welcome to Doctor You NO WONDER they are called “patients”. When people enter the health-care systems of rich countries today, they know what they will get: prodding doctors, endless tests, baffling jargon, rising costs and, above all, long waits. Some stoicism will always be needed, because health care is complex and diligence matters. But frustration is boiling over. This week …

Your Future Doctor May Not be Human. This Is the Rise of AI in Medicine.

Diagnosing with “The Stethoscope of the 21st Century” A new kind of doctor has entered the exam room, but doesn’t have a name. In fact, these doctors don’t even have faces. Artificial intelligence has made its way into hospitals around the world. Those wary of a robot takeover have nothing to fear; the introduction of AI into health care is …

[Local Search] Healthcare Marketing: Categories & Keywords | The Healthy Practice

Healthcare Marketing: Categories & Keywords A big part of healthcare marketing is building awareness about your brand when your brand is unknown. Previously, I talked about building your practice’s brand so that you can gain search visibility with steady branding. Ultimately, you want a recognizable brand that has a healthy online reputation. That said, you’ll also want to be found …

Where Artificial Intelligence Will Pay Off Most in Health Care

  Of all the places where artificial intelligence is gaining a foothold, nowhere is the impact likely to be as great—at least in the near term—as in healthcare. A new report from Accenture Consulting, entitled Artificial Intelligence: Healthcare’s New Nervous System, projects the market for health-related AI to grow at a compound annual growth rate of 40{0c9eaed65e39ec280a4f7a28d16f27c0a279cd1ff8c940ccbc196d3de05b887b} through 2021—to $6.6 …

Steps to course correct your healthcare digital marketing strategy

  Can you believe we’re one month through the year? Now is the perfect time to assess whether your healthcare marketing campaigns are hitting performance projections across channels and touch points, all while staying within budget. A new year analysis and adjustment can keep your organization from getting complacent with ineffective strategies, while identifying areas that will sustain or drive …

Why Content Marketing is Important for the Healthcare Industry

Owing to the growth in content consumption online, digital marketers are increasingly using content marketing to establish their brand authority and influence decision-making. Thanks to the technological revolutions over the past several years, consumers are now using the Internet to research everything before they make a purchase, be it a mobile phone, insurance policy or property. The healthcare industry is …

5 Healthcare Content Marketing Examples for Doctors

Healthcare content marketing arrived years ago. Physicians are using content marketing to build their medical practices. If you feel like you are running behind, here’s a quick definition: Content Marketing:  attracting your target audience to your website with the information they are searching for and want to consume. Creating valuable content helps you market your medical practice by keeping it …

Engaging Today’s Patients: 8 Healthcare Marketing Tips

The current healthcare market is consumer-driven, which leaves your organization needing to leverage ways of looking at patient marketing in Joplin, Missouri. Approaching healthcare marketing more like a retailer and proactively engaging consumers throughout their journey could do a lot for your organization and the patient, including providing them with more valuable content, improving satisfaction and retention, and even secure …