Offline Sales Tips for Online Merchants

Many brick-and-mortar stores have found success in migrating online. But the trend has reversed somewhat. Pure-play ecommerce companies are finding success with physical stores. We addressed the topic last month, in “Ecommerce Merchants Embrace Brick-and-mortar.” We cited the example of Warby Parker, which found that having locations for customers to try on glasses led to higher conversions. In this post, …